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Are You Ready for Red?

 

 

 

If you had the power to stop a growing epidemic that’s often fatal, would you?

Talking to people, reading a text or fiddling with something on the dashboard while you’re driving takes your attention from the road long enough to have deadly consequences. Every year, distracted driving claims thousands of lives.

The good news is, this epidemic is easy to stop with your help.

On April 23, join NTTA and others as we “Paint the Town Red” as part of the global My Red Thumb Day.

We’re encouraging drivers to don an NTTA Red Thumb band as a reminder to put down their phones while their cars are in gear and keep their eyes on the road. Drivers can also paint a thumb nail red or choose another simple reminder to never text while driving.

More than 40 area organizations and corporate and municipal partners have joined NTTA in this campaign, and with their help, more than 140,000 specially made red NTTA “W8 2 TXT” (wait to text) bands are already on thumbs across North Texas.

Pick up your free Red Thumb band at any NTTA Customer Service Center. You can also join our Red Thumb movement via Facebook or Twitter using the hashtag #MyRedThumbDay.

Will you join the movement? Is your organization interested in becoming a partner? Email us at tolltaginsider@ntta.org.