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NTTA Joins MADD in Support of ‘Tie One on for Safety’ Campaign

As part of its mission to provide a safe and reliable toll road system, NTTA teams up with Mothers Against Drunk Driving (MADD) every holiday season by sponsoring MADD’s annual “Tie One On For Safety” campaign.

One of the most dangerous times of the year on our nation’s roads is between Thanksgiving and New Year’s Day. You can do your part to eliminating drunk driving in several ways:

  • Put safety before the party and always designate a non-alcohol-drinking driver before the celebration to ensure everyone arrives home safely.
  • Host parties responsibly by offering “mock-tails” and other non-alcoholic beverages and by providing alternate transportation or accommodations for guests who have been drinking.
  • Display a MADD red ribbon or sticker in a visible location on your vehicle.  Red ribbons and stickers are available at NTTA Customer Service Centers and through local MADD affiliates.

safety_1_tie-one-on-for-safety-logoStarted in 1986, “Tie One on for Safety” is MADD’s longest-running and most visible public awareness project.

In addition to its partnership with MADD, NTTA works to prevent impaired drivers from causing devastating wrong-way accidents by developing and implementing effective countermeasures. Some of the steps taken include:

  • Installing raised reflective markers in the shape of an arrow on exit ramps to alert drivers to their error if they attempt to enter a toll road the wrong way
  • Adding red reflective tape to the backs of signs
  • Using roadway sensors to alert our Safety Operations Center staff if a driver enters the roadway in the wrong direction
  • Piloting the use of lowered “Wrong Way” signs to catch the attention of impaired drivers who, studies show, tend to keep their eyes focused lower than sober drivers

The best prevention for drunk driving comes when people make the decision to designate a sober driver and hand over their keys when they’ve been drinking.

Learn more about MADD’s “Tie One on for Safety” at www.madd.org.