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Sneak Peak: New TollTags Rewards Program

Drive. Earn. Win. Repeat.

When NTTA surveyed customers last year and asked “What additional services would you like offered?a customer loyalty program was the top choice at 62 percent.

TollPerks, the upcoming customer loyalty program for toll road drivers, is NTTA’s response to customers’ needs. The program will include great prizes, coupons and local offers to reward TollTag customers for driving NTTA roads.

TollPerks is scheduled to launch this fall.

What is TollPerks?

TollPerks is a true rewards program. It’s NTTA’s way of thanking TollTag customers for helping support North Texas’ safe, reliable and quick toll road system and for continuing to use NTTA toll roads.

How will it work?                                                                                    

Simple: Just sign up, drive and earn points for every dollar you spend using NTTA toll roads.

The more you drive, the more you earn.

TollTag customers who enroll in TollPerks and drive on NTTA toll roads earn points that can be redeemed for exclusive rewards.

In addition, TollPerks members will have access to everyday offers that do not require redemption of points, as well as special promotions including instant sweepstakes and monthly prize drawings.

Rewards will consist of offers from local businesses, and members can redeem their points to access special deals, discounts, coupons and other exclusive offers. A few of the businesses include:

  • The Dallas Cowboys
  • Carmel Car Wash
  • Dallas Children’s Theater
  • Artizone
  • Elliott’s Hardware
  • Dunkin Donuts
  • AEG Live
  • Texas Motor Speedway
  • Uber
  • 1-800 Flowers
  • The Dallas Charge

 Send us your suggestions

Would you like to connect with NTTA’s 3.3 million customers? Do you have a suggestion or business you’d like to see as part of TollPerks? Send your suggestions and ideas to

Follow NTTA on Twitter (@TollTag Tidbits) and Facebook for upcoming information on TollPerks!